Marketing Yourself in Real Estate using Social Media & SEO
Sprout Social Request a Demo. Close Menu. Analytics Drive strategic decision making across the business with access to rich social data and analytics. Engagement Streamline and effectively scale monitoring and engagement efforts with a unified inbox.
Publishing Effortlessly plan, create, manage and deliver content and campaigns as a team. Listening Uncover trends and actionable insights from social data to inform marketing strategy. Collaboration Automation View All Features. Find a Sprout Agency Partner Hire an agency partner to enhance your marketing efforts or grow your team. Learn About Our Integration Partners Sprout integrates with social platforms and digital tools that matter to your business. Sprout Social Bambu Simply Measured. Request a Demo. Skip to main content Sprout Social. Open Menu. Search Search. Instead, use a tool like Yext to push your listing out to all major directories and big four aggregate sites — Factual, Acxiom, Localeze, and Expressupdate.
Google will use this information to validate its own data. So, how do you implement it? There are two main things to mark up as a realtor. The Schema project even has an entry that exactly describes a real estate agency here :. Trulia uses the Product schema markup for listing its properties, including the following fields:.
Online reviews not only help establish trust critical for conversions , but are now a heavily weighted local ranking factor:. Reviews are a great way to improve your SEO and help yourself stand out in the sea of real estate agents marketing themselves online:. If you have a lot of happy customers, make sure you are actively asking for reviews on Google, Yelp, facebook and other important third party review sites. This includes things like titles, body copy, links, keywords — all of the things under your direct control on the website.
Social Media Marketing for Real Estate Agents
Keyword research may be the most overlooked aspect of SEO. While most real estate marketers will happily spend countless hours on their social media strategy and content marketing, very few spend the time needed to learn how to actually do effective keyword research.
Consider it potentially free traffic if done correctly. Remember, including your location in your keywords is a great way to make sure you reach customers specifically interested in the market you serve.
- Beginner’s Guide to Real Estate Marketing.
- Social Media Strategies That Can Be Useful for Your Real Estate Business.
- Why Real Estate Social Media Strategy?.
This will return a list of additional queries users are typing directly into the Google search bar. Setting up Google Ads does not mean you need to spend any money. This report will show you all the queries triggering ad impressions. This is a great place to look for valuable keyword opportunities.
You can also use a tool like the Ahrefs Site Explorer to quickly identify which keywords are driving traffic to your top search competitors:. Head keywords are usually short, broad and very competitive. Like the keyword realtor or real estate. These are keywords like buy 3 bed home in minnesota or lake house summer rental poconos. Typically, the more long tail the keyword, the higher intent.
And, high intent keywords convert better:. The page ranks for over different long-tail keywords! Choose a website platform that makes use of Schema local markup — this acts as a homing beacon for the search engines, letting Google, Bing, and Yahoo indexing bots know what they are looking at. And specifically for real estate, you want to make sure all of your listings are indexable and have an XML sitemap.
Bonus resource: If you want to learn how to optimize all the major on-site elements, check out this step on-page SEO checklist. Creating awesome content that educates, informs, and engages consumers through the entire customer life cycle will be a requirement for any business looking to survive the decades to come.
Posts Tagged "SEO"
You should also consider looking at what some of your competitors are doing in the space. It can be a source of inspiration and give you insight into what types of content is resonating with similar audiences. One of my favorite free tools is BuzzSumo. He may be the first to tell you that his site could be prettier, but look at his content: people read it and share it. This article ranks for home for sale by owner, an insanely competitive keyword, with helpful informational content.
In the Content Research report we can see the articles that generated the most social engagement across each of the different networks. The great thing about this report is it surfaces topics that get a lot of social engagement, and also have the potential to drive good top funnel traffic. Zillow crushes it with realtor SEO.
Common Mistakes Realtors Make in Social Media - Steady Demand
According to Ahrefs, the site ranks for 11 million different keywords and hauls in almost 44 million organic visitors a month:. While a lot of the traffic comes from high ranking listing and category pages, their blog also brings in a healthy stream of traffic:. Check out this piece of content on the homes that feature in Breaking Bad:. Zillow has the homes listed, connecting the top-funnel content to several listings and area searches.
This is a consistent strategy across the Zillow blog, with other roundups of weird and remarkable properties like this. Remember: You never have to reinvent the wheel — especially when other businesses have already drawn up the blueprints. If you want to see content examples that we created to engage agents and brokers, take a look at this Real Estate Marketing Ideas Slideshare that we created in advance of the last Inman Conference in San Francisco. You spend countless hours creating awesome content and add a title as an afterthought.
#2:Take a personal approach
This is killing your click and conversion rates because even if 8 out of 10 people read your headline, only 2 out of 10 will read the rest of your post. Talk about a waste of effort. Ready to level up your real estate video game? Check out this list of the best real estate videos. When you create a new webpage or blog post, chances are you add images to them, right? Each one needs to include content that explains exactly what the picture or graphic entails — preferably by using one or more keywords intended for the page or post in question. Google have signaled the shift toward mobile-first indexing — they are going to start using the mobile view to determine both mobile and desktop rankings:.
Run your site through the Mobile-Friendly Test tools. You want to see this message:. Google measures page speed as a ranking factor, but it also looks at how users interact with your site. The tool is free, and provide actionable recommendations on how to increase your site load speed. Trulia uses the Product schema markup for listing its properties, including the following fields:.
- Bedeutung des Risikomanagements und der Risikomanagement-Norm ISO 31000 am Beispiel von KMU (German Edition).
- Social Media Marketing for Real Estate Agents - The Social Media Hat!
- El Popol Vuh (Clasicos universales nº 1) (Spanish Edition).
- The Simple and Fast Approach!
- Why Real Estate Agents Must Have an Online Presence?
Online reviews not only help establish trust critical for conversions , but are now a heavily weighted local ranking factor:. Reviews are a great way to improve your SEO and help yourself stand out in the sea of real estate agents marketing themselves online:.
If you have a lot of happy customers, make sure you are actively asking for reviews on Google, Yelp, facebook and other important third party review sites.